And thank you Monazza for having me here on behalf of Dueclix.com to talk about the importance of ethical digital marketing. Dueclix.com is committed to making digital marketing a fair and ethical industry by bringing awareness into the market place. While also making digital marketing affordable to small businesses.

Unethical practice is used to acquire an unfair lead rather than following the defined standard rules of professional ethics. In the context of internet marketing, unethical practices are used to acquire excessive visibility on the internet without knowing that search engines and other interconnected web channels have the abilities to sense and stop such unethical activities which are used to gain short-tem ranking. We believe that unethical advertising uses falsehoods to deceive the public; while ethical advertising uses truth to educate the public.

Its really simple, because generally the defined guidelines of any industry discourage violations. And so online it would be; plagiarism, opening multiple accounts in the same network and using them as false profiles, or leaving incomplete information in a profile page. We want to begin to avoid unethical practices and create a spectacular internet marketing platform to grab authentic and genuine leads that can really benefit from the sellers platform.

A search engine is an application software or a medium which is used to connect two online portals.

For Example; the connection between a website and search engine.

Sales slogans and advertising material to boost ranking should not be a part of organic information which is used to acquire ranking in search results and normally such contents are not searchable within a search engine due to their bad quality.

Duplicating content that already exists on the internet as the property of someone else, is a violation of ethical internet marketing. Let's look at digital media. Digital media is content also read by search engines to create results on the internet that can create leads. Other digital media tools are video, audio, landing pages, digital images, and of course, websites

Yes, internet marketing generally includes:

1. Banner advertising
2. Content marketing
3. Email marketing
4. Mobile marketing
5. Search engine optimization
6. Social media marketing, and
7. Website

Digital marketing is an extended version of internet marketing which covers all web marketing, rather than a selected area. It covers television, digital advertising, radio, billboards, and short message services such as texting -  which we use on platforms like Facebook or any chat areas.

Yes, digital marketing is damaging daily due to unethical practices which seek to gain ranking faster. Its no business secret that patience and professionalism are the two vital ways that reliably lead you to success. Internet marketing is a high demand and profitable industry which creates competition among companies to acquire higher ranking and more visibility on the internet through defined guidelines of Internet marketing.

Copying and spinning existing content that has been extracted from the internet has been a very common deceptive practice in internet marketing which is discouraged by search engines. And, most web-channels do not index such content and demote the in ranking as well. Additionally, most popular digital channel bar such unethical practices permanently to participate again.

Finally, the practice of Plagiarism is not only prohibited for search engine optimization rather it violates copyright laws as well.

Internet plagiarism is also referred to as content scraping. Simply, it can be explained as copying and pasting content from a source without proper citation. This plagiarism hurts a search engine in many different ways:

• It is a violation of copyright laws

• And, it reduces search speed and uses more means of a search engine which increases the maintenance cost of a search engine. This is why the search engine’s penalize poor websites that have used plagiarized content

A search engine is a digital machine which is operated by an application software (for example, a browser or a media player is an application software). This application software provides pertinent information to users according to its input which is usually a specific query. An unrelated link disconnects the continuation of the extended information about a similar subject from further websites which is considered an unethical practice in digital marketing. It is same as if you give wrong directions to a person who has asked for an address.

This unethical practice is used to pull internet traffic vigorously on websites which slows down the servers' efficiency and damages its character among the users. A search engine punishes such unethical activities and drop ranking.

A web-link which brings unwanted information for a user is called an unrelated web-link. And, it is harmful in many different ways.

1. It disconnects continuation to connect with extended information from other websites.
2. The efficiency of a search engine's server slows down due to unrelated information.
3. It effects a website's reputation.

A web-link which brings unwanted information for a user is called an unrelated web-link. And, it is harmful in many different ways.

1. It disconnects continuation to connect with extended information from other websites.
2. The efficiency of a search engine's server slows down due to unrelated information.
3. It effects a website's reputation.

Monazza, Creating fabricated and duplicated accounts by the digital marketers and individuals is currently a big challenge for social media to control.

I would say based on our experience with DuecClix at least over 75% users either leave an incomplete profile, use dummy email addresses and create multiple accounts of same website to gain an excessive visibility on the internet unethically. We are monitoring it very closely and removing from DueClix.

The purpose of this practice is to generate leads. It is a highly unethical practice to send an email to someone who has not subscribed for notifications.

Apparently, the unethical practices look more attractive and help a person gain faster results and reach their goal. Similarly, these practices carry a high risk to defame a business, because irrelevant leads do not serve the purpose to create a strong network. Additionally, search engines and email hosting block such accounts to stop the amoral activities.

Posting a customer fake review misleads the market, which is strongly prohibited, and penalized by web-portals. Let me share a case study to help listeners understand how the internet monitoring system works and how it affects your web visibility so that you don’t make mistakes that digital marketers are unethically making which affects your ranking.

A business owner receives a call from an online advertising portal asking about two associates - Joanne and Alley, to see if they are working for a specific company. The owner of the company answers “No”, they do not work with him.