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The Value Of Ethics In Internet Marketing

Tags :
#digital marketing
#ethical advertising
# unethical advertising
#how to improve website ranking
#plagiarism hurt a search engine
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Kel RaeWriter : Kel Rae Monazza AarfaVoice : Monazza Aarfa United States 284 Listens

Introduction

Hello everyone! This is your presenter Monazza Aarfa, on DueClixVoiceFM. Today we will talk about the importance of ethics in internet marketing. As our Former US Secretary of Treasury, Henry Paulson stated, “In just about every area of society, there’s nothing more important than ethics.” And here at DueClixVoiceFM. We Agree!

But first let me say a few words about DueClixVoiceFM;

  • DueClixVoiceFM is more than just a radio station, it provides the platform to translate and convert your content to gain listeners, readers and maximum visibility on the internet.
  • DueClixVoiceFM focuses on an individual’s talent, skill and knowledge in a given topic.

 

In today’s program “the Value of Ethics of Internet Marketing” we will talk about how it relates to securing significant lead capture. We will cover how advertisers sometimes ignore commonplace ethics and adopt unethical practices to forcibly acquire higher ranking on the internet. At DueClixVoiceFM We believe that we attract others through our actions and deeds rather than just appearance. We have been in the eCommerce business for almost two decades and simply follow defined rules and guidelines rather than using unethical practices to garner leads. We know this behavior brings us clientele that reflects this practice.

So now, let’s welcome our guest Kel Rae now and hear how Unethical digital marketing affects ranking and therefore lead capture on the Internet. Miss Rae, we welcome you in our studio and invite you to share your expertise on ethical Internet marketing.

Frequently Asked Questions

What is unethical practice in internet marketing?

I would like to tell our listeners that basically Internet Marketing is a process of promoting a business or brand and its product and services over the Internet. In today’s era Internet Marketing is growing fast. But with fast growth comes a lot of question regarding practice and in today’s show we are going to answer them. So, tell us Miss Rae what is Unethical practice in Internet Marketing? +

And thank you Monazza for having me here on behalf of Dueclix.com to talk about the importance of ethical digital marketing. Dueclix.com is committed to making digital marketing a fair and ethical industry by bringing awareness into the market place. While also making digital marketing affordable to small businesses.

Unethical practice is used to acquire an unfair lead rather than following the defined standard rules of professional ethics. In the context of internet marketing, unethical practices are used to acquire excessive visibility on the internet without knowing that search engines and other interconnected web channels have the abilities to sense and stop such unethical activities which are used to gain short-tem ranking. We believe that unethical advertising uses falsehoods to deceive the public; while ethical advertising uses truth to educate the public.

What is seen as unethical or unacceptable practice in Internet Marketing and how can it be avoided in order to create credible marketing? +

Its really simple, because generally the defined guidelines of any industry discourage violations. And so online it would be; plagiarism, opening multiple accounts in the same network and using them as false profiles, or leaving incomplete information in a profile page. We want to begin to avoid unethical practices and create a spectacular internet marketing platform to grab authentic and genuine leads that can really benefit from the sellers platform.

What is the role of search engine optimization in digital marketing? +

A search engine is an application software or a medium which is used to connect two online portals.

For Example; the connection between a website and search engine.

A search engine uses a website's content to share with search engine visitors. This process rewards positioning and ranking website information on search engines based on quality rather than quantity.

Sales slogans and advertising material to boost ranking should not be a part of organic information which is used to acquire ranking in search results and normally such contents are not searchable within a search engine due to their bad quality.

How do advertisers violate digital content marketing rules and regulations to gain ranking? +

Duplicating content that already exists on the internet as the property of someone else, is a violation of ethical internet marketing. Let's look at digital media. Digital media is content also read by search engines to create results on the internet that can create leads. Other digital media tools are video, audio, landing pages, digital images, and of course, websites

 

Can you tell our listeners what falls under Internet Marketing? +

Yes, internet marketing generally includes:


1. Banner advertising
2. Content marketing
3. Email marketing
4. Mobile marketing
5. Search engine optimization
6. Social media marketing, and
7. Website

What does digital marketing cover? +

Digital marketing is an extended version of internet marketing which covers all web marketing, rather than a selected area. It covers television, digital advertising, radio, billboards, and short message services such as texting -  which we use on platforms like Facebook or any chat areas.

Can you tell us some of the Unethical practices in Internet Marketing? +

Yes, digital marketing is damaging daily due to unethical practices which seek to gain ranking faster. Its no business secret that patience and professionalism are the two vital ways that reliably lead you to success. Internet marketing is a high demand and profitable industry which creates competition among companies to acquire higher ranking and more visibility on the internet through defined guidelines of Internet marketing.

Copying and spinning existing content that has been extracted from the internet has been a very common deceptive practice in internet marketing which is discouraged by search engines. And, most web-channels do not index such content and demote the in ranking as well. Additionally, most popular digital channel bar such unethical practices permanently to participate again.


Finally, the practice of Plagiarism is not only prohibited for search engine optimization rather it violates copyright laws as well.

How about Internet plagiarism? how can plagiarism hurt a search engine’s results penalize a website’s ranking? +

Internet plagiarism is also referred to as content scraping. Simply, it can be explained as copying and pasting content from a source without proper citation. This plagiarism hurts a search engine in many different ways:

 

  • It is a violation of copyright laws
  • And, it reduces search speed and uses more means of a search engine which increases the maintenance cost of a search engine. This is why the search engine’s penalize poor websites that have used plagiarized content

 

How does unethical and unrelated link building hurt a search engine’s efficiency so that it forces a search engine to penalize a website by lowering its ranking? +

A search engine is a digital machine which is operated by an application software (for example, a browser or a media player is an application software). This application software provides pertinent information to users according to its input which is usually a specific query. An unrelated link disconnects the continuation of the extended information about a similar subject from further websites which is considered an unethical practice in digital marketing. It is same as if you give wrong directions to a person who has asked for an address.

 

This unethical practice is used to pull internet traffic vigorously on websites which slows down the servers' efficiency and damages its character among the users. A search engine punishes such unethical activities and drop ranking.

How does an unrelated web-link impact search results? +

A web-link which brings unwanted information for a user is called an unrelated web-link. And, it is harmful in many different ways.

  1. It disconnects continuation to connect with extended information from other websites.
  2. The efficiency of a search engine's server slows down due to unrelated information.
  3. It effects a website's reputation.

How does an unrelated weblink impact search results? +

A web-link which brings unwanted information for a user is called an unrelated web-link. And, it is harmful in many different ways.


1. It disconnects continuation to connect with extended information from other websites.
2. The efficiency of a search engine's server slows down due to unrelated information.
3. It effects a website's reputation.

Creating fabricated and duplicated accounts by the digital marketers and individuals is currently a big challenge for social media to control.

I would say based on our experience with DuecClix at least over 75% users either leave an incomplete profile, use dummy email addresses and create multiple accounts of same website to gain an excessive visibility on the internet unethically. We are monitoring it very closely and removing from DueClix.

And, most search engines and other related digit +

Monazza, Creating fabricated and duplicated accounts by the digital marketers and individuals is currently a big challenge for social media to control.

I would say based on our experience with DuecClix at least over 75% users either leave an incomplete profile, use dummy email addresses and create multiple accounts of same website to gain an excessive visibility on the internet unethically. We are monitoring it very closely and removing from DueClix.

And, most search engines and other related digital portals discourage such exercise and remove multiple accounts and block websites if necessary to participate again.

How does unsubscribed email marketing affect digital marketing? +

The purpose of this practice is to generate leads. It is a highly unethical practice to send an email to someone who has not subscribed for notifications.


Apparently, the unethical practices look more attractive and help a person gain faster results and reach their goal. Similarly, these practices carry a high risk to defame a business, because irrelevant leads do not serve the purpose to create a strong network. Additionally, search engines and email hosting block such accounts to stop the amoral activities.

How does posting fake customer reviews damage your reputation? +

Posting a customer fake review misleads the market, which is strongly prohibited, and penalized by web-portals. Let me share a case study to help listeners understand how the internet monitoring system works and how it affects your web visibility so that you don’t make mistakes that digital marketers are unethically making which affects your ranking.


A business owner receives a call from an online advertising portal asking about two associates - Joanne and Alley, to see if they are working for a specific company. The owner of the company answers “No”, they do not work with him.


The advertising company found that these two people (Joanne and Alley) were involved in an unethical practice to gain ranking. Joanne was posting questions, and Alley was responding to them in order to acquire ranking. Their IP address were traced. They were fired from their jobs immediately.
So it’s very important to respect these online portals who allow you to advertise and generate leads to increase sales. DueClix.com monitors this type of unethical practice very closely and remove accounts like this immediately to maintain our reputation.

Conclusion

“Great people have great ethics”.

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